Really Got the Christmas Spirit This. Year!

I drive transit in Port Hope part time. A young man that is a passenger was telling me how because of the recent covid issues his mom, who is in a wheelchair and lives in Peterborough, had to cancel the family Christmas get together and he had no way to get up to see her and exchange gifts.  He mentioned he hadnt seen her in a year. I offered to take him up after my shift. Yesterday I took him up. The look on his and his mother's face was awesone. I waited in my car while they had a short visit then drove him home. Put me  in the Christmas spirit! Merry Christmas all!

Why Press Releases Are More Important Than Ever

Why Press Releases Are More Important Than Ever

Press releases have changed a lot over the years, especially since businesses have realized the importance of online marketing. But to use a press release effectively, there are some strategies. Here are some of the main reasons press releases have become so important:

Announcing a new product or service. If you want to announce a new product or service, you can draft a press release and immediately get your news found on all major search engines and social media networks by using a press release distribution service. This also enables you to target thousands of journalists.

Improving brand image. Because it has become so easy to publish and distribute a press release, companies can easily send out as many press releases as they want. Publishing more press releases more often is a good way to improve your brand's image.

Images help drive interest. Press releases now include images, videos and other multimedia, which means you can convey your message and news stories in more interesting ways than ever before.

Instant world-wide distribution. Before online press releases had became common, most press releases were sent only to journalists. If not deemed worthy of press mention, they lived in a binder, on someone's desk or in a building lobby. Now a press release can be distributed to millions of people around the world instantly through email and social media.

Expanding public knowledge. By adding links to other Web pages within a press release, companies can direct readers to even more information about what they do.

Viral possibilities. An online press release can go viral if people start sharing it over social media networks, thereby creating a buzz that was never possible with traditional press releases.

Portability and convenience. People can read a press release anywhere on the Web or on their smartphones.

Search engine optimization. By using specific keywords relating to your business, you can optimize your press release so people can easily access your company information through search engine use.

If you would like to learn more, send me a message!

What's Your Story?

 Do you or your organization have a great story? The passion, drive, and ambition that brought it to be? Whether you are just starting or celebrating a milestone, you should consider a media release!

A media release will spread your story and get people to know who you are, why you came to be, and what you do. Media releases are an effective and economical marketing tool.

I can help with...

Release Creation and Design

Release Targeting and Distribution

Release Followup and Promotion

Release Social Integration

Whether you want your release seen locally, regionally, provincially, nationally, or internationally, I can help make that happen.

I have been helping organizations with this for over 20 years.

If interested, send me a message for more information!

Never Give Up

Through the years I have had some really great jobs as a professional career. However, just as things would get going, life would step in. Separation, divorce, single parenthood... twice! I choose raising my kid right and being there for them rather then totally dedicate myself to my professional career and some businesses management did not take kindly to it.. so.. I was bought out or let go...

Then as I was getting back into the swing of things... Cancer hit... another career killed... but... the cancer is gone. Then Covid came right after that. LOL...

I'm sure the universe is trying to send me a message... just not sure what it is....

I will keep trying though to find that ever evasive "forever job." May never find it... but the journey sure is fun and interesting... Especially with my awesome wife Lorraine...

Never give up on your goals my friends... I know I won't!

I Am A Multipotentialite

A Multipotentialite, also known as a polymath, renaissance person, jack of all trades, generalist, scanner and puttylike, is a person with many interests, passions, skills, talents and experience.  I am a Multipotentialite.

Over the years my passions and interests had led me to have education, skill sets and experience in strategic plans, business plans, marketing plans, branding, non profits and charitable organizations,  retail, healthcare, manufacturing, mortgages, technology, finance/accounting, forex trading, cryptocurrency, mediation, private investigation, life coaching, music, stand up comedy, entertainment, event management, web sites, emceeing, lost pets, volunteering, social media, digital marketing, media and public relations and much more.

To some this may seem unfocused or wrong, but the world is realizing that these type of people have an amazing ability. I use mine to help others.  Sometimes as a paying job.  Sometimes as a volunteer or to lend a helping hand.  But the ultimate goal and usual result is that I do help.

If you got a problem, I don't care what it is... I can help! If I can't help, I know someone who can!

There is nothing I can't do... There is nothing I can't learn.

Send me a private message if you would like to see if I can help you!